HOME /
PORTFOLIO /
IMP ARMATURE
Project Overview
How UX/UI design transforms complex challenges into usable and effective digital solutions
CLIENT
.png)
COUNTRY
SLOVENIA
INDUSTRY
B2B ENGINEERING
SERVICE
UX/UI DESIGN
DEVELOPMENT
BRANDING
IMP Armature is a manufacturer of industrial pipeline valves with global distribution. The goal of the project was to design a modern landing page that builds trust through clean design, technical precision, and a strong focus on partnership. Key tasks included creating a visually impactful hero section, an optimized content structure, and a simple meeting booking system for potential partners
.png)
From Challenges to Solutions
A closer look at the problems we faced — and how thoughtful design helped solve them
Initial Challenges
Complete absence of an online presence
The company had no digital platform to present its products or connect with potential partners. A landing page was urgently needed — one that clearly communicates who they are, what they offer, and how to get in touch, all from the very first screen
Difficult product perception without visual structure
Difficult product perception without visual structure
No tool for initial contact
There was no simple way to schedule meetings. Without a form or booking module, communication was slow and potential leads were lost
Implemented Solutions
Landing page designed from scratch
A one-page website was created with a focus on product clarity, clean visual hierarchy, and minimalistic industrial styling. The landing page builds trust instantly through an organized, professional design language
Catalog with visual navigation
Products are grouped by category with visual distinctions (aboveground/underground systems, types of fittings). Icons, images, and concise labels were introduced to ensure quick understanding
Interactive meeting booking form
A two-step module was integrated for scheduling appointments: time selection + contact info. This streamlined the communication process and improved conversion, especially for international clients