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CODERA
Project Overview
How UX/UI design transforms complex challenges into usable and effective digital solutions
CLIENT
COUNTRY
UKRAINE
INDUSTRY
WEB DEVELOPMENT
SERVICE
UX/UI DESIGN
DEVELOPMENT
BRANDING
Codera is a modern web studio that builds simple yet effective websites for small and medium-sized businesses. The goal of this project was to create a bold, clean website that reflects Codera’s clarity-driven approach, highlights its services through intuitive UX/UI, and builds trust with potential clients through structured content and visual precision
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From Challenges to Solutions
A closer look at the problems we faced — and how thoughtful design helped solve them
Identified Problems
Outdated design and weak visual identity
The previous website did not reflect the studio’s current level of expertise. Its visual language lacked a modern, digital feel — which reduced credibility and user trust
Unclear presentation of services
Codera’s service offerings were not clearly structured or segmented. Without a clear breakdown by site type or service format, users had difficulty identifying what solution fit their needs
Lack of UX-oriented flow
The interface didn’t consider typical user journeys. Potential clients found it hard to understand what kind of website they needed, how services differed, or how to estimate pricing or request a consultation
Implemented Solutions
Full redesign focused on UX/UI clarity
We developed a clean, modern design language combining visual structure, interactive motion, and strong hierarchy. The new look feels bold, tech-savvy, and instantly communicates Codera’s value
Clear categorization of web solutions
A structured service block was introduced, showcasing six key website types: landing page, corporate website, e-commerce, business card site, product catalog, and web app. Each card includes a clear UX-focused description to guide client decision-making
User-centric service segmentation
Right from the homepage, users can choose between three main directions: Web Development, Website Redesign, and SEO Optimization — helping them quickly self-identify and move toward a tailored solution
Simplified interaction and conversion paths
A quick “Calculate the Cost” tool was introduced to serve as a frictionless entry point. The flow was reduced to key steps to streamline contact and improve lead conversion